Batsheva Genut
Iuz is
the Vice President of
Business Development
at Sdema Group. Before
joining Sdema, Batsheva
worked in the strategic
communications industry
for 10 years. Most recently,
she served as a media
advisor to Israel's
Foreign Minister and
crafted the Minister's
foreign media campaign
during the disengagement
from the Gaza Strip.
Batsheva also served
as a consultant for
private companies and
non-for-profit organizations
running media campaigns
and training executives
for media appearances
and presentations.
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Before moving to Israel in
2002, she served as the Director
of Electronic Media at the Consulate
General of Israel in New York
where she was responsible for
Israel's contacts with television
and internet media in the United
States. She coordinated media
schedules for visiting Prime
Ministerial and Ministerial
delegations, wrote daily messages,
briefed members of the press,
lectured widely to professional
groups and trained diplomats
for media appearances. She also
ghost wrote op-eds for Israeli
leaders that have been published
in the New York Times and the
Washington Post.
Batsheva holds a Juris Doctorate
from Fordham University in New
York and a Bachelor of Arts
from Barnard College of Columbia
University.
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